County Technology

Guest Blog by: Peter T.

Over the past decade, messaging solutions have come to the forefront of mobile marketing. By using text messages to notify customers of important events such as upcoming sales, companies are able to keep in contact with consumers. The advent of mass media messaging solutions allows the company to reach thousands of customers at one time.

SMS or US short text info can be stored on servers with a sophisticated database to reach customers instantly with instant name recognition to make the message seem more personal. This ensures that the company can build personal relationships with its customer base.

With this software, a company can run multiple marketing campaigns at one time and target different audiences. The computer code can be configured for specific time zones and regions of the country. For international marketing, the messaging solutions software can be configured into different languages and currencies.

SMS short codes are just like a telephone number but much shorter consisting of only five or six numbers. This makes it easier to remember and send out messages to customers. These short codes are issued in the US by the Common Short Code Administration (CSCA). Short codes are leased, not owned, on a monthly basis.

Many companies use the SMS short codes to run their mobile marketing campaigns. This allows the customer to text back short messages. The Mobile Marketing Association as part of their best practices guide has requested that it be covered by legislation.

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